I highly recommend this article from Marketing Week for so many reasons I don't know where to start. Just read it!
Stop putting social media cart before content horse
Some fundamental rules apply, for me 'content is king' is one of those rules that you ignore at your peril. Even now as much as we are told that digital is the 'only' way forward, this rule holds firm. If a website bores you within 10 seconds, who on earth do you think will be looking at your advert. Web stats are good indicators but it's not all down to who's got the highest figures. Niche websites get more loyalty and trust. Stats aren't just numbers, somewhere in there, there's a person looking for a new cat or advice on pensions or the latest celebrity gossip, you just got to get their attention...
